Cox Mobile Subsite

The client tasked our team with creating a subsite of marketing pages to exist within Cox’s larger existing site that both felt resonant with the primary brand and allowed Mobile to stand out on its own from the other products. We partnered with the one-to-many team working on the Cox Mobile brand offline and OOH to create a 360 experience, where brand elements and active campaign content that consumers encountered elsewhere were mirrored online in an effective and accessible way (WCAG 2.1 at minimum). We also worked together with Cox’s in-house development team to design pages that honored the new brand, while using components from Cox’s existing design system for an easier and more seamless build.

Cox Mobile pages were designed for both desktop and mobile viewing and, for the most part, needed to serve both Non- and Current Customers. While just a few key pieces are detailed below, the project was robust, including 12 new pages, hundreds of additional modules and supporting tactics to be used on other product pages within Cox’s greater digital landscape, and other digital campaign materials.

After launch and as mobile grew, we continued developing pages and tactics to help reach new customers, as well as offer support for current customers along the way, adapting to evolving communications tactics and ensuring that Cox Mobile’s unique branding was integrated into the site coherently and consistently.